Depending on how you use the Website, we may collect the following categories of information:

• Identity and contact information: name, email address, mobile number, billing address and shipping address.
• Account information: login details, account preferences and saved information, where customer accounts are enabled.
• Order information: products purchased, order value, delivery details, returns/replacement requests and customer-service history.
• Payment-related information: payment method and transaction status. Complete card numbers, UPI PINs, OTPs, CVVs and banking passwords are generally processed by payment service providers and are not intended to be stored by Anekanta Organic.
• Communications: enquiries, emails, chat/WhatsApp messages, reviews, feedback, survey responses or other information you choose to provide.
• Device and usage information: IP address, browser, device type, operating system, pages/products viewed, referring page, approximate location derived from IP, timestamps and Website interaction data.
• Marketing preferences: your choices regarding email, SMS, WhatsApp, push notifications or other promotional communications.

• Directly from you when you create an account, place an order, contact us or subscribe to marketing.
• Automatically through cookies, pixels, analytics tools, Shopify functionality and similar technologies.
• From service providers that help us process payments, fulfil orders, prevent fraud, provide analytics or deliver communications.

• Process and fulfil orders, payments, shipping, delivery, returns, refunds and replacements.
• Create and manage customer accounts and provide customer support.
• Send transactional messages such as order confirmations, tracking and delivery updates.
• Operate, secure, troubleshoot and improve the Website and customer experience.
• Detect or prevent fraud, misuse, security incidents and unauthorized activity.
• Understand Website performance, product interest and marketing effectiveness.
• Send promotional communications where permitted and in accordance with your preferences.
• Comply with legal, tax, accounting, regulatory, food-safety and consumer-protection obligations.

The Website may use cookies and similar technologies for essential store functions, preferences, analytics, performance, fraud prevention and marketing. Some technologies may be provided by Shopify or other third-party apps and service providers.

Where permitted and where you have provided the required preference or consent, we may send information about products, launches, botanical education, offers and Anekanta Organic news by email, SMS, WhatsApp or other channels. You may opt out of promotional communications using the unsubscribe facility provided or by contacting care@anekantaorganic.com .

Transactional order and service messages may continue even after you opt out of marketing.

We do not sell personal information for money. We may share information only as reasonably necessary with categories of service providers such as:

• Shopify and ecommerce technology providers.
• Payment processors and fraud-prevention providers.
• Courier, logistics, warehousing and fulfilment partners.
• Email, SMS, WhatsApp, customer-support and communication providers.
• Analytics, advertising and marketing technology providers, subject to applicable privacy choices.
• IT, security, cloud, professional and compliance advisers.
• Government, regulatory, law-enforcement or judicial authorities where required or permitted by law.

If our business or assets are reorganized, merged, transferred or sold, information may be disclosed as part of that transaction subject to applicable law.

Our online store is operated using Shopify. Shopify and installed apps or integrations may process personal information to provide ecommerce, checkout, security, analytics, customer-account and other services. Their processing may be subject to their own terms and privacy notices. The actual technologies used can change as our store configuration changes, so we periodically review this Policy and our Shopify Customer Privacy settings.

Some technology, cloud, ecommerce, analytics, communication or payment providers may process information using systems located outside India. Where this occurs, we seek to use reputable providers and reasonable contractual, technical and organizational safeguards consistent with applicable requirements.

We use reasonable administrative, technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure. No internet transmission or electronic storage method can be guaranteed to be completely secure, so absolute security cannot be promised.

Where a personal data breach occurs, we will assess and respond to it in accordance with applicable law. When the relevant DPDP provisions and rules are in force and applicable to us, we will provide notifications to affected individuals and/or the competent authority where and in the manner legally required.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate business, tax, accounting, fraud-prevention, dispute-resolution and legal or regulatory requirements. Retention periods may differ by data type and applicable law. When information is no longer required, we may delete, anonymize or securely dispose of it.

Subject to applicable law, and as relevant provisions of the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 come into force and apply to us, you may request a summary of personal data associated with you and its processing, correction or updating of inaccurate information, erasure where legally permissible, withdrawal of consent where processing is based on consent, and grievance redressal.

Where the law provides a right of nomination, that right will also be supported when applicable. Some information may need to be retained where required by law, necessary to complete a transaction, resolve a dispute, prevent fraud or protect lawful interests.

Requests may be sent to care@anekantaorganic.com or raised through any privacy mechanism made available on the Website. Where processing is based on consent, we will provide a reasonable method to withdraw consent. We may need to verify your identity before acting on certain requests.

India’s Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 are subject to phased commencement. This Privacy Policy is intended to operate under currently applicable Indian law and to remain capable of supporting additional DPDP requirements as the relevant provisions come into force and apply to Anekanta Organic. We may update this Policy, Website notices, consent flows and request mechanisms accordingly.

The Website is intended for general consumer shopping and is not designed to knowingly collect personal information from children in a manner prohibited by applicable law. If you believe a child has provided personal information inappropriately, please contact us.

The Website may contain links to third-party websites or social platforms. We do not control their privacy practices and recommend reviewing the privacy notice of any external service before providing personal information.

Privacy requests will be handled in accordance with applicable data-protection law; consumer complaints are separately subject to our Contact & Grievance Redressal mechanism.

We may update this Privacy Policy to reflect changes in our Website, apps, service providers, business practices or legal requirements. The revised Effective Date will be shown at the top of this page. Where appropriate, material changes may also be communicated through the Website or other reasonable means.